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Advertising

Advertising is a shape shifter. Sometimes you don’t even know you’re on the receiving end of it! I experienced advertising design in all it’s full and evocative glory early on in my career at Chiat Day, Wunderman and Upshot (below). More recently, I’ve worked on branded LinkedIn campaigns and Capitivate elevator ads for financial and consulting firms. 

 

Upshot / Client: Peroni Nastro Azzurro / Role: Designer / These gorgeous photos were shot "La Dolce Vita" style in Rome as part of a $50m push campaign for Italian lager Peroni. No CGI here! The simple, clean design aesthetic really allowed the photos to shine. The color product shots and the Peroni logo, flipped on it's side, were the perfect compliment.

 
 
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