Creative Direction

Every company needs visibility and differentiation. It needs to convey, in tone and style – across all media – its VALUES and the nature of its APPROACH TO WORK. To link client communications to the business objectives of building relationships and driving leads, I believe corporate design should be systematized, branded and client-focused.


VanEck Funds / Agency: Addison / Role: Creative Director, Designer / After VanEck completed a rebrand of the company, they needed someone to come in and quickly concept and design their print and presentation collateral. I created the system, grid and layout and professionally produced templates for thought leadership, commentaries, fund overviews, financial data sheets, biographies and the corporate PPT deck. I also reviewed VanEck's corporate website to bring it inline with the new brand.

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