REBRAND

Company: GLG
Medium: Print, Web, Social, Presentation, Event
Role: Art Director, Designer, Production Artist, Team Manager

Smart, vibrant, cutting edge. These attributes typify GLG and serve as the basis for the identity and website development. Bold typography, white space, page framing devices, clean graphics and color present this company as modern, sophisticated and unfussy. While red, black and white make up the primary color palette, the secondary palette gives a nod to learning and sharing knowledge — gray is a slate chalkboard, light blue is a gridline on grid paper, yellow represents a No. 2 pencil, and pink is a rubber eraser.