NFW SUSTAINABILITY PAGES
Focus on Circularity: Telling NFW’s Sustainability Story
NFW is a textile innovation company that uses 100% all natural inputs that produce beautiful, high-performance materials. I was brought in to provide brand and content strategy, creative vision, design, and assets for the company.
To help NFW tell their sustainability story, I developed a new sustainability section on their website. The company has a unique circularity claim – everything they produce is natural and can be returned to the Earth (no plastic!). In addition to discovery and content strategy, I updated the top level navigation of the overall site and developed the look and feel for these pages using the circular motif and imagery to support their story. The project, from start to finish, was completed in under three weeks.
Role: content strategy, creative vision, design
Discipline: site designNFW is a textile innovation company.
Who knew sustainability could look so beautiful.
