NORTH MOUNTAIN CONSULTING GROUP BRAND IDENTITY
Mapping Out an Identity
Keri Szjeda, Founder of North Mountain Consulting Group, wanted an identity that captured the natural beauty of her home city, Phoenix, AZ.
The logo mark was created with a thick slab sans, Bungee, and a topographic drawing of North Mountain. The color palette reflects the rich and varied hues of the mountains, cacti, and sunsets of the American southwest. Research-themed photos are used to illustrate the firm’s integrity and rigor of social science research methods, alongside nature photos.
Role: creative vision, design, asset creation, project management
Discipline: print, social North Mountain Consulting Group: research and communications firm.
When developing a brand identity, I provided a wide range of logo designs. I typically start with the logo to develop the look and feel of the company; then design the supporting elements.
Credit: Mountain photo by Hector Ramon Perez on Unsplash.