GOOD FOOD CONFERENCE BERKELEY 2018 AND SAN FRANCISCO 2019
Accelerating the Plant-Based and Cultivated Meat Industries
Two glorious days of plant-based food, panel discussions, break-out sessions, competitive research grant presentations, and a street party don’t even begin to sum it up. Scientists, entrepreneurs, investors, policymakers, and corporate leaders gathered at this sold-out event to discuss plant-based meat, cultivated meat, and the global future of protein.
As creative manager of this busy nonprofit start-up, I was responsible for branding and designing the site experience for GFI’s in-person annual conferences. In 2019, we were at the Palace Hotel in San Francisco. The buzz, positive press, and swell of enthusiasm for our partners and programs helped promote GFI’s mission on social media, in our annual report and online for months afterwards.
Role: creative vision, design, asset creation, project management
Discipline: set design, event, print, microsite, social, eCommsGFI is an international nonprofit building a world where alternative proteins are the default choice.The Good Food Conference: The Future of Protein
Presenters included a former Secretary of Agriculture and leaders from Beyond Meat, Impossible Foods, Memphis Meats, JUST, Tyson Foods, Perdue, JBS, Kroger, Merck. Journalists from the New York Times, BBC, Wired, Vox, and the Wall Street Journal, and more, moderated the diverse discussions.
Walk-through Floor Plans
Conference Guide
Action Areas
Social Media
